I was lucky enough to be able to design the first official Sustainability Report for Retail Food Group for 2022/2023

In here you will find a large collection of artwork created for Brumby's Bakery dating from 2017 to present. I had the pleasure of working on large Campaign projects, I have produced and created this art from concept/art direction to final art.

BACK TO SCHOOL 2023 - Featuring Lyle, Lyle Crocodile Collaboration.

PIZZA TACO 2022 - I had the please of creating this idea of the Pizza Taco and then coming up with the full campaign concept to final art. This was very unusual to create a product and is now one of my favourite product releases for the Brumby’s brand. The product showed great performance and was well received by Franchise Partners.

MOVEMBER 2022

WINTER SOURDOUGH CAMPAIGN 2022

CANSTAR BRAND CAMPAIGN 2022

LAMINGTONS 2022

MOVEMBER 2021

CINNAMON BUNS 2021

CHRISTMAS MINI MUDS CAMPAIGN 2021

CHRISTMAS BREAD PAIRINGS 2021

BRUFFIN COMEBACK CAMPAIGN 2021

CHRISTMAS PACKAGING 2018 - Current

ANCIENT GRAIN RECIPES 2018

RE-USABLE BREAD BAG

As one of my very first projects I had the pleasure of pitching design concepts for the Donut King Packaging Re-design.  It was a long process given budget it took some time to roll out all elements, with paper bags still filtering through the system due to off shore supply. My inspiration was to create a clear, playful design, that was instagram-able and embodied the character of personality that you associate with the DK brand whilst also remaining affordable for our Franchise Partners. It has been by far my most enjoyable and rewarding project and I can honestly say that there’s no nicer feeling than seeing your packaging designs both nationally and internationally.

The Xtra Collection was a collaboration between both the Nestle and Donut King brands. This campaign currently sits as the biggest campaign for Donut King in 2019.

I was solely responsible for the art direction and styling for the shoot which was proven to be a large job given all aspects, and achieveing that impactful movement that we accomplished in the final design.

By creating all of these elements individually I was able to implement them across various elements such as point of sale, cabinet decals, bunting, social posts, instagram stories and video ads.

The typography I chose was clean and meticulously structured san serif in order to create that ‘WOW’ factor.

I was extremely satisfied with the final outcome and believed that I pushed myself to learn and further develop my skills as a designer whilst working on this huge and rewarding project.

Here you’ll find a few years evolution of Brumby’s Easter. The biggest campaign for the year for the brand.

Brumby’s Easter 2022

Brumby’s Easter 2021

Here you’ll find a collection of work for the LSKD brand both Digital and Print. I had the pleasure of running the complete brand look for all collection drops. Inclusive of Website Design, Packaging, Photoshoots, Art Direction, eDM, Marketing Campaigns, Catalogues and much more.

A Range of various assets created for the Gloria Jean’s brand both Nationally and Internationally.

HOT CUP UPDATE - COPY FOCUSED VIDEO

REWARDS APP IMAGERY

INTERNATIONAL E-COMMERCE IMAGERY

INTERNATIONAL - MOTHERS DAY

INTERNATIONAL - FATHERS DAY

INTERNATIONAL - HANDCRAFTED CHILLERS - Campaign Art Direction and execution

INTERNATIONAL - HANDCRAFTED CHILLERS CABINET DECALS

AU - VAULT CAMPAIGN - CHOC DECADANCE

GLORIA JEAN’S AU NEW MENU TRIAL - Campaign Art Direction and execution

I’ll be honest, there’s nothing I love more than packaging, and packaging design. This whole concept was based off packaging which was designed 3.5 months prior to the campaign commencing. I wanted it to be fun and engaging, with the target demographic being mothers, and also children. My mind straight away went to mouths, with the name “Bites.” The final design was really cheeky and embodied that fun, loud personality that you associate with the Donut King Brand. The art direction, styling, design and execution was done solely by myself.

This campaign was so rewarding, seeing such a fun design and concept roll out into store. The campaign was released in 3 flavour parts. Initially with Sticky Date followed by Gingerbread over the Christmas period and then finally - Nestle Kit Kat Gold Bites running alongside our Xtra Collection Campaign. With each flavour profile compiling of all different components for both point of sale, print and digital.

Double your Dough was last minute mini campaign for Donut King. The idea being that you buy 6 mixed and get 6 cinnis FREE! Buy 12 mixed and get 12 Cinnis FREE! This was a really fun social shoot where I worked with our in-house photographer to create some really cute GIFs. I created a photoshoot breif, art directed and styled the entire shoot. I was extremely happy with the end result and the cute socials that I created.

In brief, this is just a folder of various artworks and odd jobs for which I had the pleasure of working on. My skills as a designer are vast and this is only a preview of the kind of work I am capable of.

Donut King Uber Refresh 2022 - Creative Direction/Breifing

National Donut Day 2018

Fathers Day 2018

Red Cinni Day 2018

V Donut 2017

Easter 2017

& More!

Ma Ma Chiu was a food truck branding project when I was studying at Shillington College. Our brief was to create a food truck branding for a young woman who used her grandmothers Malaysian food recipes.

I had a heap of fun creating the character and attitude behind Ma Ma Chiu.

This project, although yet to be released was a really fun task. I was heavily involved in app design and function as well as the rewards. It was lovely to really embrace that family, fun loving feel of the Donut King brand through imagery on our Loylaty Photoshoot.